As of 30 August 2022, Australia, Singapore, and Taiwan consumers were the first in line to receive Google’s new program to prohibit advertisers from to showing financial service advertisements, without first being verified.
The program, which first launched in the UK in June 2021, will require all financial service advertisers to obtain G2 verification to ensure that the advertiser is adequately licensed by ASIC, or alternatively, are exempt from holding a specific licence.
The verification process, which does not apply to government entities with .gov.au domains or intergovernmental organisations, will however apply to advertisers who do not actively promote financial services but who seek to target users who appear to be seeking financial services.
Although perhaps not completely fool proof, Google’s Ad Safety Report of 2021 indicated that Google managed to block in excess of 50 million advertisements in the UK for violating financial safety policies.
In marketing we trust, perhaps.
*Disclaimer: This is intended as general information only and not to be construed as legal advice. The above information is subject to changes over time. You should always seek professional advice beforetaking any course of action.*
Partner | Accredited Commercial Litigation Specialist NSW
Queensland - Property Law Reform 2023 - Seller Disclosure and Impact on Leases
On 25 October 2023, the Queensland Parliament passed the Property Law Act 2023 (New Act), a significant legislative overhaul aimed at updating the property laws in Queensland.
VICTORIAN 2023-2024 BUDGET: Key Changes and What You Need to Know
The Victorian 2023-2024 budget has brought forth substantial changes in its tax obligations and thresholds, heralding a new fiscal landscape for taxpayers in the state.
Queensland State Budget 2023-2024: An Overview
The Treasurer and Minister for Trade and Investment, the Honourable Cameron Dick MP unveiled the Queensland State Budget that addressed the cost of living, delivery of services in health, housing and community safety for Queenslanders.
NSW BUDGET 2023 – 2024: Key changes and what you need to know
In NSW, if you are acquiring more than 50% of a private company or a unit trust that holds land (directly or indirectly) over the value of $2 million, landholder tax is applicable to the acquirer.